Consumer intention to express packaging recycling in China's digital economy: an expansion of the theory of planned behavior

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

Predicting green product consumption using theory of planned behavior and reasoned action

Justin Paul, Ashwin Modi, Jayesh D. Patel · Journal of Retailing and Consumer Services · 2015 · 2.1K citations

Management, Environmental Management, Marketing Management +17

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Jagdish N. Sheth · Journal of Business Research · 2020 · 1.7K citations · Full text

Business, Health Behavior, Behavioral Economics +9

Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior

Heesup Han · Tourism Management · 2014 · 1.1K citations

Natural Resources, Social Psychology, Environmental Attitudes +13

Using the Theory of Planned Behaviour to investigate the determinants of recycling behaviour: a case study from Brixworth, UK

Michele Tonglet, Paul S Phillips, Adam D. Read · Resources Conservation and Recycling · 2004 · 978 citations

Management, Environmental Management, Behavior Change Theory +11