Fear of missing out and revenge travelling: the role of contextual trust, experiential risk, and cognitive image of destination

Abstract

COVID-19 caused a surge in people’s desire to travel due to their fear of missing out (FOMO) and monotony of lockdown life. This led to the emergence of a new phenomenon called “revenge travelling.” The present study examines this novel phenomenon using a survey of 724 responses on revenge travelling, which was analyzed using structural equation modeling. The results revealed that perceived contextual trust and perceived experiential risk partially mediate the relationship between FOMO and revenge travelling, while cognitive image of destination moderate the relationship between perceived experiential risk and revenge travelling, highlighting the factors that contribute to this behavior.