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Social norms and socially responsible consumption behavior in the sharing economy: The mediation role of reciprocity motivation

EconomicsProsocial BehaviorSocial Exchange TheorySocial BehaviorSociologySocial NormsConsumer ResearchBusinessSharing EconomySocial InfluenceConsumer BehaviorAltruismApplied Social PsychologyResponsible Consumption BehaviorReciprocity MotivationSocial SciencesSocial ResponsibilityBehavioral Economics