Liying Zhou

The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency

Ruijuan Wu, Jiuqi Chen, Cheng Lu Wang et al. · Journal of Business Research · 2021 · 115 citations

Social Sciences, Communication, Social Psychology +12

Fit between Organizational Culture and Innovation Strategy: Implications for Innovation Performance

Zhi Chen, Shenglan Huang, Chong Liu et al. · Sustainability · 2018 · 100 citations · Full text

Management, Innovation Management, Strategy +15

Effects of strain rate and temperature on deformation behaviour of IN 718 during high temperature deformation

Liying Zhou, T. N. Baker · Materials Science and Engineering A · 1994 · 95 citations

Natural Sciences, Materials Engineering, Materials Science +17

Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

Gangren Zhang, Cheng Lu Wang, Jiaojiao Liu et al. · International Journal of Consumer Studies · 2022 · 91 citations

Business, Marketing, Marketing Management +14

Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions

Liying Zhou, Fei Jin, Banggang Wu et al. · Journal of Business Research · 2023 · 81 citations

Social Sciences, Communication, Political Communication +16