Liying Zhou

The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency

Ruijuan Wu, Jiuqi Chen, Cheng Lu Wang et al. · Journal of Business Research · 2021 · 104 citations

Emojis, Customer Satisfaction, Emoji Meaning Multipleness +11

Effects of strain rate and temperature on deformation behaviour of IN 718 during high temperature deformation

Liying Zhou, T. N. Baker · Materials Science and Engineering A · 1994 · 95 citations

Materials Science, High Temperature Materials, Engineering +13

Fit between Organizational Culture and Innovation Strategy: Implications for Innovation Performance

Zhi Chen, Shenglan Huang, Chong Liu et al. · Sustainability · 2018 · 95 citations · Full text

Innovation Evaluation, Innovation Adoption, Business Culture +22

Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership

Gangren Zhang, Cheng Lu Wang, Jiaojiao Liu et al. · International Journal of Consumer Studies · 2022 · 84 citations

Consumer Uncertainty, Consumer Study, Consumer Research +21

How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Liying Zhou, Hongyi Mao, Taiyang Zhao et al. · Journal of Business Research · 2022 · 74 citations

Electronic Marketplace, Economics, Business-to-business Research +13