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How do you say it matters? A multimodal analytics framework for product return prediction in live streaming e-commerce

Marketing AnalyticsOnline Customer BehaviorData ScienceBusiness IntelligencePredictive AnalyticsInteractive MarketingMultimodal Analytics FrameworkConsumer ResearchProduct Return PredictionManagementLive Streaming E-commerceTrend PredictionData-driven Decision-makingCommunicationBusiness AnalyticsMarketingProduct Forecasting