Publication | Closed Access
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
12
Citations
80
References
2022
Year
MarketingCustomer SatisfactionAdvertisingVoicePersonal BrandingInteractive MarketingManagementConsumer ResearchBrand AwarenessCommunicationConsumer AppealBrand EquityPerceptual AntecedentsBrand AnthropomorphismSpeech CommunicationHealth Sciences
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