International Journal of Information Management · 2022 · 18 citations · 82 references
BusinessManagement Information SystemsMarketingData ManagementDigital MarketingMarketing AnalyticsData AnonymizationData ConfidentialityData PrivacyData ProtectionPrivacy LawPrivacy PolicyCustomer Data DisclosureData Privacy ComplianceData Privacy In MarketingData Privacy StrategyPersonal Data PrivacyPrivacy PerceptionUtility-privacy Tradeoff
82
When to use and how to report the results of PLS-SEM
Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt et al. · European Business Review · 2018 · 24.2K citations
Social Sciences, Educational Measurement, Method Validation +16
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations
Ned Kock · International Journal of e-Collaboration · 2015 · 8.4K citations