Concepedia

Strategic Information Sharing of Online Platforms as Resellers or Marketplaces

Yong Zha, Quan Li, Tingliang Huang, Yugang Yu

Marketing Science · 2022 · 165 citations · 40 references

Concepts

BusinessMarketing ManagementStrategic ManagementChannel ManagementMarketing StrategyPlatform StrategyDistribution Channel ManagementDistribution ChannelsInformation SharingOnline MarketplacesOnline Retail PlatformsTwo-sided MarketsChannelsDemand Information SharingE-commerce PlatformsInformation Sharing MechanismsOnline Distribution ChannelsPlatform Multi-sided MarketsStrategic Knowledge Sharing

Abstract

We study an online platform’s demand information sharing strategy in a distribution channel where a manufacturer distributes products through both platform and seller channels.

References

40

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