Development and validation of scale to measure responsible consumption

Abstract

Purpose The objective of this paper is to identify dimensions of responsible consumption from consumer perspective and develop a reliable and valid measurement scale. Design/methodology/approach This paper has employed mixed methodology to develop items for responsible consumption. In first phase, experts' interviews were carried out to unearth the dimensions of responsible consumption. In second phase, quantitative survey was carried out to among consumers to measure their response. This was done using five-point Likert scale. The reliability and validity were ensured through empirical data online. Structural equation modeling was used to test the structural model. Findings The result showed that consumer perception of responsible consumption consists of five dimensions (Rationality, Sustainable Consumption, Local Consumption, Ethical Consumption and Minimalism). The result also showed strong relationship among satisfaction and responsible consumption dimensions. Practical implications It will help policymakers to measure and promote responsible consumption thereby improving environmental performance and reducing carbon footprint. Originality/value This is the first study to develop valid and reliable instrument for responsible consumption. The findings will have several implications both theoretical and practical for policymakers and society.