Live streaming strategy under multi-channel sales of the online retailer

The role of live streaming in building consumer trust and engagement with social commerce sellers

Apiradee Wongkitrungrueng, Nuttapol Assarut · Journal of Business Research · 2018 · 1.2K citations

Online Customer Behavior, Social Media, Consumer Engagement +13

What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement

Chia‐Chen Chen, Yi‐Chen Lin · Telematics and Informatics · 2017 · 684 citations

Live-stream Usage Intention, Social Media, Consumer Engagement +14

The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

Hyun Jung Park, Lin Li · Journal of Retailing and Consumer Services · 2019 · 624 citations

Product Endorsement, Live Streaming Contents, Online Customer Behavior +15

Why do people watch others play video games? An empirical study on the motivations of Twitch users

Max Sjöblom, Juho Hamari · Computers in Human Behavior · 2016 · 602 citations

Behavioral Sciences, Online Games, Empirical Study +13

Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions

Timo Rintamäki, Antti Kanto, Hannu Kuusela et al. · International Journal of Retail & Distribution Management · 2006 · 502 citations

Customer Satisfaction, Consumer Study, Value Theory +22