Journal of Marketing Research · 1985 · 19 citations · 0 references
EducationMarketingMarketing ManagementItem Response TheoryPsychometricsScale DevelopmentMeasurement ValidityScale RefinementStructural Equation ModelingAttitude Scale DevelopmentConstruct ValidityNumber Of Response CategoriesPrincipal ComponentsPrincipalsPsychometric ScalingScale Validity
Nicholas M. Didow, Jr., Kevin Lane Keller, Hiram C. Barksdale, Jr., George R. Franke, Improving Measure Quality by Alternating Least Squares Optimal Scaling, Journal of Marketing Research, Vol. 22, No. 1 (Feb., 1985), pp. 30-40