Journal of the Academy of Marketing Science · 1991 · 14 citations · 6 references
BusinessMarketingMarketing ManagementFormative AssessmentMarketing StrategyStrategic MarketingCustomer SatisfactionLearning OutcomesMarketing EthicsMarketing PlanningOutcome-based EducationStudent Learning Outcomes AssessmentMarketing Communication ObjectivesMarketing Communications MeasurementMarketing Objectives Setting
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Journal of European Industrial Training
Journal of European Industrial Training · 1993 · 144 citations
Developing Enterprising Graduates
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