Annual Review of Psychology · 1994 · 53 citations · 0 references
BusinessBehavioral SciencesPsychologyConsumer BehaviorDecision TheoryAffective Decision MakingBehavioral Decision-makingConsumer Decision-makingConsumer InvolvementConsumer TheoryConsumer Behavior AnalysisConsumer Decision-making AnalysisConsumer ResearchDecision-making Under EmotionEmotion-based Decision Making
A revolution in the science of emotion has emerged in recent decades, with the potential to create a paradigm shift in decision theories. The research reveals that emotions constitute potent, pervasive, predictable, sometimes harmful and sometimes ...Read More