Consumers' Decision Plans and Subsequent Choice Behavior - Concepedia

Concepedia

Publication | Closed Access

Consumers' Decision Plans and Subsequent Choice Behavior

19

Citations

0

References

1981

Year

C. Whan Park, Robert W. Hughes, Vinod K. Thukral, Roberto Friedmann

Journal of Marketing

MarketingBehavioral SciencesConsumer Decision MakingChoice ModelBehavioral Decision MakingChoice TheoryManagementConsumer ResearchDecision ScienceDecision TheoryDecision Plans

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