Statistics
Publications
1
Citations
19
H-Index
1
Active since
1981
C. Whan Park is an author specializing in consumer decision involvement, consumer choice under incomplete information, and psychology.
Publications per year
1981–1981
1
1
Consumers' Decision Plans and Subsequent Choice Behavior
C. Whan Park, Robert W. Hughes, Vinod K. Thukral et al. · Journal of Marketing · 1981 · 19 citations
Business, Marketing, Psychology +14
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