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Attractive females versus trustworthy males: Explore gender effects in social media influencer marketing in Saudi restaurants

Trustworthy MalesSocial MarketingConsumer ResearchSocial InfluenceCommunicationInfluencer StudiesSocial MediaMedia EffectsHospitality MarketingManagementMarketing CommunicationConsumer BehaviorSocial Medium MarketingMedia MarketingAttractive FemalesMarketingSaudi RestaurantsMicro-influencer MarketingArts