Marketing Science · 2021 · 40 citations · 20 references
Social SciencesBusiness EconomicsEconomicsMicroeconomicsPricing StrategyPricing TheoryConsumer TheoryDemand TheoryInformation EconomicsNetwork EffectsPersonalizationPersonalization StrategiesConsumer Surplus AnalysisMonopoly With Network EffectsNegative Network EffectsNetwork Effects AnalysisNetwork PricingPersonalization In Digital MarketsPositive Network EffectsPricing Under Network Effects
This research shows when, why, and how network effects can make it such that price personalization reduces profit, demand, and consumer surplus.
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