Publication | Open Access

The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context

B2b ContextBusiness-to-business ResearchBusiness IntelligenceTechnology ManagementManagementBusinessOrganization PerformanceBusiness StrategyStrategyKnowledge ManagementAi AdoptionStrategic ManagementCustomer Relationship ManagementTechnologyAi-based CrmCompetitive AdvantageTechnology Transfer