Interactivity in online chat: Conversational cues and visual cues in the service recovery process

Back-Translation for Cross-Cultural Research

Richard W. Brislin · Journal of Cross-Cultural Psychology · 1970 · 12.7K citations

Translation Studies, Cross-cultural Research, Multilingualism +22

Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions

Kristopher J. Preacher, Derek D. Rucker, Andrew F. Hayes · Multivariate Behavioral Research · 2007 · 9.5K citations

Psychosocial Determinant, Social Psychology, Teacher-student Relation +19

A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.

Susan T. Fiske, Amy J. C. Cuddy, Peter Glick et al. · Journal of Personality and Social Psychology · 2002 · 6.5K citations

Systematic Processes, Social Psychology, Discrimination +21

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Human Personality, Individual Differences, Brand Strategy +18

Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses

Mary Jo Bitner · Journal of Marketing · 1990 · 4.3K citations

Customer Satisfaction, Physical Surroundings, Consumer Research +20