Concepedia

Consumers with high frequency of ‘just about right’ in JAR scales may use lower cognitive effort: Evidence from the concurrent 9-point hedonic scale and CATA question

Jiahui Song, Yixun Xia, Fang Zhong

Food Research International · 2021 · 16 citations · 36 references

Concepts

Social SciencesMarketingPsychologyCognitive PsychologyConsumer BehaviorPsychometricsBehavioral Decision-makingCognitive LoadCognitive WorkloadConsumer Decision-makingConsumer Hedonic TestingHedonic ScalingJar ScalingJust-about-right ScalesJust-about-right Scaling

References

36

Statistical Methods for Research Workers

American Journal of Clinical Pathology · 1945 · 11.1K citations

Natural Sciences, Biostatistics, Experimental Design +13

Response strategies for coping with the cognitive demands of attitude measures in surveys

Jon A. Krosnick · Applied Cognitive Psychology · 1991 · 2.4K citations

Social Sciences, Psychology, Social Psychology +14

A Unifying Tool for Linear Multivariate Statistical Methods: The RV- Coefficient

P. C. Robert, Yves Escoufier · Journal of the Royal Statistical Society Series C (Applied Statistics) · 1976 · 954 citations

Natural Sciences, Biostatistics, Statistical Computing +15

International Marketing Research

Michael R. Czinkota, Michael J. Hand, Susan P. Douglas et al. · Journal of Marketing Research · 1984 · 951 citations

Business, Marketing, Marketing Management +14

Response Sets and Test Validity

Lee J. Cronbach · Educational and Psychological Measurement · 1946 · 899 citations

Social Sciences, Educational Assessment, Educational Measurement +13