Concepedia

The influence of community engagement on seller opportunistic behaviors in e-commerce platform

Jiaxin Wang, Shaohan Cai, Qinghong Xie, Lili Chen

Electronic Commerce Research · 2021 · 28 citations · 105 references

Concepts

BusinessMarketingMarketing ManagementCommunity EngagementE-commerce RetailingE-commerce SystemsBusiness-to-consumer E-commerceCustomer EngagementCustomer ParticipationDigital Community EngagementE-commerce MarketingOnline Consumer BehaviorE-commerce Shopping BehaviorPlatform Community EngagementSeller RetentionSeller Satisfaction