A literature review: Feasibility Study of technology to improve shopping experience

Abstract

Technologies toward shopping have been improved recently. technologies varied from tools that assist shoppers, payment options, or even online shopping that provides a shopping experience from smartphone applications. Researchers and industries have been developing new kind of technologies and concepts in hope for a better shopping experience for our modern society. This literature review discusses some of those new technologies that are currently under development process or had been introduced recently based on feasibility analysis. Technologies that are considered including Smart Trolley, VR Shopping, and Just Walk Out Shopping also supported by related researches and literature. Feasibility analysis examined in this study encompass market aspect, technical aspect, financial aspect, legal aspect, and risk identification. The feasibility study is based on jobs-to-be-done framework.