Concepedia

Jesús Martínez-Navarro

JM

4

Publications

284

Citations

4

H-Index

2017

Active since

Affiliations

University of Alicante(Current)

Universitat de València

Jesús Martínez-Navarro is an author at University of Alicante specializing in user experience, marketing, and virtual reality.

Top concepts

BusinessMarketingManagementUser ExperienceVirtual RealityConsumer ResearchInteractive Marketing

Publications per year

2017–2024

4

Publications

4

The influence of virtual reality in e-commerce

Jesús Martínez-Navarro, José Enrique Bigné Alcañiz, Jaime Guixeres et al. · Journal of Business Research · 2018 · 209 citations · Full text

Electronic Marketplace, Online Customer Behavior, Interactive Marketing +7

The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses

Jesús Martínez-Navarro, José Enrique Bigné Alcañiz · 2017 · 47 citations · Full text

Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?

Jesús Martínez-Navarro, José Enrique Bigné Alcañiz · International Journal of Advertising · 2021 · 17 citations · Full text

Three decades of research on wine marketing

Jesús Martínez-Navarro, Ricardo Sellers Rubio · Heliyon · 2024 · 11 citations · Full text

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