Synergistic and cannibalization effects in a partnership loyalty program - Concepedia

Concepedia

Publication | Open Access

Synergistic and cannibalization effects in a partnership loyalty program

DOI Full Paper Access

14

Citations

30

References

2021

Year

Matilda Dorotić, Dennis Fok, Peter C. Verhoef, Tammo H.A. Bijmolt

Journal of the Academy of Marketing Science

Relationship MarketingCustomer SatisfactionManagementConsumer ResearchBusinessMarketingPartnership Loyalty ProgramCustomer Loyalty

References

	Year	Citations

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