The effect of a magazine’s free digital content on its print circulation: Cannibalization or complementarity?

Strategy and the Internet.

M E Porter · PubMed · 2001 · 3.3K citations

Business, Information Technology, Strategic Management +11

Valuing New Goods in a Model with Complementarity: Online Newspapers

Matthew Gentzkow · American Economic Review · 2007 · 533 citations

Social Sciences, Business Economics, Economics +12

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens et al. · International Journal of Research in Marketing · 2002 · 348 citations

Social Sciences, Communication, Marketing +16

Behavioral Biases Meet the Market: The Case of Magazine Subscription Prices

Sharon M. Oster, Fiona M. Scott Morton · The B E Journal of Economic Analysis & Policy · 2005 · 83 citations

Social Sciences, Business Economics, Economics +17

Slotting Allowances and Optimal Product Variety

Greg Shaffer · The B E Journal of Economic Analysis & Policy · 2005 · 83 citations

Social Sciences, Business Economics, Economics +14