Journal of Business Research · 2020 · 11 citations · 61 references
BusinessMarketingMarketing ManagementConsumer BehaviorPersuasionRetail MarketingCustomer EngagementMarketing EthicsRetail AdvertisingRetail Consumer BehaviorRetail Customer ExperienceRetail MerchandisingConsumer Attitudes Toward Cause Marketing
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The self-importance of moral identity.
Karl Aquino, Americus Reed · Journal of Personality and Social Psychology · 2002 · 2.8K citations
Steven J. Spencer, Mark P. Zanna, Geoffrey T. Fong · Journal of Personality and Social Psychology · 2005 · 2.4K citations