Concepedia
Statistics
Publications
6
Citations
116
H-Index
Active since
2015
Affiliations
University of Louisville(Current)
University of Louisville Hospital
Mina Kwon is an author at University of Louisville specializing in social sciences, marketing, and persuasion.
Publications per year
2015–2020
Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness
Mina Kwon, Geetanjali Saluja, Rashmi Adaval · Journal of Consumer Psychology · 2015 · 45 citations
Social Sciences, Marketing, Psychology +12
(Not) Near and Dear: COVID-19 Concerns Increase Consumer Preference for Products That Are Not “Near Me”
Mina Kwon, Andrew Manikas, Michael J. Barone · Journal of the Association for Consumer Research · 2020 · 19 citations
Social Sciences, Marketing, Marketing Management +12
Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice
Mina Kwon, Rashmi Adaval · Journal of Consumer Research · 2017 · 16 citations
Social Sciences, Behavioral Sciences, Psychology +10
A World of Mistrust: Fake News, Mistrust Mind-Sets, and Product Evaluations
Mina Kwon, Michael J. Barone · Journal of the Association for Consumer Research · 2020 · 14 citations
Social Sciences, Communication, Marketing +7
The Challenge of Being a Challenger: Social Dominance Orientation Shapes the Impact of “Challenger vs. Leader” Comparisons
Xingbo Li, Michael J. Barone, Shailendra Pratap Jain et al. · Journal of Consumer Psychology · 2020 · 11 citations
Social Sciences, Leadership, Social Psychology +13
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