Geetanjali Saluja

A Tale of Two “Ideologies”: Differences in Consumer Response to Brand Activism

Nitika Garg, Geetanjali Saluja · Journal of the Association for Consumer Research · 2022 · 51 citations

Business, Marketing, Marketing Management +10

Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness

Mina Kwon, Geetanjali Saluja, Rashmi Adaval · Journal of Consumer Psychology · 2015 · 45 citations

Social Sciences, Marketing, Psychology +12

Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed

Geetanjali Saluja, Rashmi Adaval, Robert S. Wyer · Organizational Behavior and Human Decision Processes · 2017 · 10 citations

Social Sciences, Psychology, Social Psychology +14

Going against the Tide: How Self-Construal Moderates Receptivity towards Popular Brand Activism

Geetanjali Saluja, Eugene Y. Chan · Journal of Business Research · 2025 · 10 citations · Full text

Business, Marketing, Marketing Management +6