2020 · 18 citations · 37 references
BusinessInformation TechnologyMarketingBankingConsumer BehaviorE-commerce RetailingConsumer BankingElectronic BankingOnline Consumer BehaviorTechnology AdoptionTheory Of Planned BehaviorContinued Use IntentionCustomer Adoption IntentionMobile AdoptionMobile BankingMobile Banking AdoptionPerceived TrustSurvey-based MeasurementUser Adoption Intentions
M-banking is one of the innovations of mobile technology which is integrated with the banking financial services. It has proven valuable for both customers and banks. This research aimed to assess the determinants of consumers' continuance intention use of m-banking. The study used extended UTAUT model with trust. The collection of data was conducted through a survey-based empirical study of 402 of respondents using convenience sampling. The study showed that trust, PE, EE, and SI significantly influenced the intention to continue using m-banking, and trust was to be the strongest construct affecting consumers' intention.
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User Acceptance of Information Technology: Toward A Unified View1
Venkatesh · MIS Quarterly · 2003 · 42.5K citations