An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations

Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15

Self-Reports in Organizational Research: Problems and Prospects

Philip M. Podsakoff, Dennis W. Organ · Journal of Management · 1986 · 16.6K citations

Social Identity, Consistency Motif, Self-management +15

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Marketing Analytics, Customer Satisfaction, Improved Marketing Practice +13

Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 12.5K citations

Quality Of Life, Measurement Theory, Engineering +20

Partial least squares structural equation modeling (PLS-SEM)

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