Concepedia

Andrea Lučić

AL

Statistics

Publications

8

Citations

278

H-Index

8

Active since

2018

Affiliations

University of Zagreb(Current)

Andrea Lučić is an author at University of Zagreb specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer Decision MakingFinancial SecurityBehavioral EconomicsFinancial Decision-makingBehavioral Decision MakingFinance

Publications per year

2018–2023

8

Publications

8

Measuring responsible financial consumption behaviour

Dajana Barbić, Andrea Lučić, James Ming Chen · International Journal of Consumer Studies · 2018 · 80 citations

Consumer Economics, Behavioral Sciences, Consumer Decision Making +15

Measuring Sustainable Marketing Orientation—Scale Development Process

Andrea Lučić · Sustainability · 2020 · 43 citations · Full text

Customer Satisfaction, Measurement Instrument, Green Marketing +13

Theoretical underpinnings of consumers’ financial capability research

Andrea Lučić, Dajana Barbić, Marija Uzelac · International Journal of Consumer Studies · 2022 · 41 citations

Consumer Research, Financial Practice, Personal Finance +19

The power of materialism among young adults: exploring the effects of values on impulsiveness and responsible financial behavior

Andrea Lučić, Marija Uzelac, Andrea Previšić · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 33 citations · Full text

Young Adults, Behavioral Decision Making, Consumer Study +26

An Exploration of Start-ups’ Sustainable Marketing Orientation (SMO)

Dubravka Sinčić Ćorić, Andrea Lučić, Ružica Brečić et al. · Industrial Marketing Management · 2020 · 28 citations

Green Marketing, Management, Business +4

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