Food Control · 2020 · 152 citations · 27 references
AgricultureFood ScienceMarketingFood SafetyMeat ScienceConsumer Food ChoiceCross-cultural Consumer BehaviorCultural Food PracticesMeat ProcessingMeat QualityUrban Food SystemsConsumer Food PerceptionsConsumer Food PreferencesCross-cultural Consumer Acceptance
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations