Journal of Marketing Analytics · 2020 · 39 citations · 89 references
BusinessEconomicsMarketingConsumer BehaviorConsumption StudiesMicroeconomicsConsumer Demand AnalysisConsumer EthicsConsumer TheoryEthical Consumer BehaviorEthical ConsumptionMarketing EthicsEthical Consumer ChoiceEthical Consumer Decision-makingMoral Consumer BehaviorPricing PsychologySocially Responsible Consumption
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
Measuring the Involvement Construct
Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations