Moral Consumer Behavior

Moral Consumer Behavior is a form of consumer decision-making characterized by adherence to ethical principles and values in the selection and use of goods and services, distinguishing it from other types of consumption by its normative orientation toward social, environmental, and economic responsibility.

207

Publications

24.6K

Citations

453

Authors

296

Institutions

Publications per year

2017–2026

89

Authors

453

  1. RP
    Richard P. Bagozzi

    University of Michigan, United States

    6 publications · 1.3K citations

    6

    h-index

  2. DA
    Denni Arli

    Griffith University, Australia

    4 publications · 356 citations

    4

    h-index

  3. MY
    Mohammed Y. A. Rawwas

    University of Northern Iowa, United States

    4 publications · 281 citations

    4

    h-index

  4. JS
    Joon Sung Lee

    Catholic University of Korea, South Korea

    3 publications · 241 citations

    3

    h-index

  5. MK
    Mateja Kos Koklič

    University of Ljubljana, Slovenia

    3 publications · 196 citations

    3

    h-index

1–5 of 453

Venues

  1. Journal of Business Ethics

    28 publications · 3.2K citations

    27

    h-index

  2. Journal of Consumer Marketing

    11 publications · 3K citations

    10

    h-index

  3. Journal of Business Research

    JBR · 10 publications · 1.1K citations

    10

    h-index

  4. Sustainability

    7 publications · 218 citations

    7

    h-index

  5. International Journal of Consumer Studies

    7 publications · 553 citations

    7

    h-index

1–5