Impacts of online consumer reviews on a dual-channel supply chain

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15

Advertising as Information

Phillip Nelson · Journal of Political Economy · 1974 · 3.5K citations

Using Online Conversations to Study Word-of-Mouth Communication

David Godes, Dina Mayzlin · Marketing Science · 2004 · 2.6K citations

Social Sciences, Communication, Mass Communication +6

Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

Wei–yu Kevin Chiang, Dilip Chhajed, James D. Hess · Management Science · 2003 · 1.8K citations

Management, Marketing, Supply Chain Management +17

Do online reviews matter? — An empirical investigation of panel data

Wenjing Duan, Bin Gu, Andrew B. Whinston · Decision Support Systems · 2008 · 1.7K citations

Social Sciences, Information Systems, Econometrics +10