Concepedia

How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?

Yi Liu, Daniel Q. Chen, Wei Gao

Industrial Marketing Management · 2020 · 60 citations · 84 references

Concepts

BusinessMarketingMarketing ManagementCompetitive AdvantagePlatform StrategyStrategic MarketingBusiness-to-consumer E-commerceCustomer EngagementCustomer PerspectiveCustomer SatisfactionE-commerce MarketingE-commerce StrategyAdoption Of B2b E-commerceB2b Electronic Commerce PlatformsCustomer Service Orientation

References

84

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

On the evaluation of structural equation models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11

Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences

Freda Kemp · Journal of the Royal Statistical Society Series D (The Statistician) · 2003 · 9.4K citations

Social Sciences, Behavioral Sciences, Psychology +13