Wei Gao

How do virtual streamers affect purchase intention in the live streaming context? A presence perspective

Wei Gao, Ning Jiang, Qingqing Guo · Journal of Retailing and Consumer Services · 2023 · 209 citations · Full text

How does presence influence purchase intention in online shopping markets? An explanation based on self-determination theory

Wei Gao, Yamei Liu, Zhaopeng Liu · Behaviour and Information Technology · 2018 · 127 citations

Improving Transferability of Adversarial Patches on Face Recognition with Generative Models

Zihao Xiao, Xianfeng Gao, Chilin Fu et al. · 2021 · 111 citations

Engineering, Machine Learning, Information Security +21

(Im)Balanced customer-oriented behaviors and AI chatbots' Efficiency–Flexibility performance: The moderating role of customers’ rational choices

Hua Fan, Bing Han, Wei Gao · Journal of Retailing and Consumer Services · 2022 · 62 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +12

How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?

Yi Liu, Daniel Q. Chen, Wei Gao · Industrial Marketing Management · 2020 · 59 citations

Customer Satisfaction, Customer Orientation, Business-to-business Research +11