Concepedia

Ning Jiang

NJ

Statistics

Publications

4

Citations

264

H-Index

4

Active since

2023

Affiliations

Shanghai Jiao Tong University(Current)

Southwest University

East China University of Political Science and Law

Ning Jiang is an author at Shanghai Jiao Tong University specializing in communication, information management, and information security.

ORCID

Top concepts

Publications per year

2023–2024

4

Publications

4

How do virtual streamers affect purchase intention in the live streaming context? A presence perspective

Wei Gao, Ning Jiang, Qingqing Guo · Journal of Retailing and Consumer Services · 2023 · 209 citations · Full text

How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model

Wei Gao, Ning Jiang, Qingqing Guo · Journal of Retailing and Consumer Services · 2024 · 25 citations

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Information vulnerability in facial recognition payment: An explanation of technology threat avoidance and information boundary theory

Wei Gao, Qingqing Guo, Ning Jiang · Electronic Commerce Research and Applications · 2023 · 18 citations

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Understanding the role of streamers in livestreaming commerce: a vocal–visual perspective

Wei Gao, Ning Jiang, Feng Gu · Journal of Management Analytics · 2023 · 12 citations

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