Bragging and humblebragging in online reviews

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

Amazon's Mechanical Turk

Michael D. Buhrmester, Tracy Kwang, Samuel D. Gosling · Perspectives on Psychological Science · 2011 · 10.1K citations

Public Health, Psychology, Social Psychology +16

A Social Psychologist Discovers Chicago Sociology

Edgar H. Schein, Everett C. Hughes, Melville Dalton et al. · Academy of Management Review · 1989 · 7.2K citations

Social Sciences, Psychology, Social Psychology +12

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11