European Journal of Operational Research · 2019 · 17 citations · 32 references
BusinessBusiness EconomicsEconomicsMicroeconomicsPricing StrategyPricing TheoryHigh-low PricingMarkdown OptimizationMarkdown PricingPrice OptimizationPricing DecisionsCompetitive Markdown ResponseCustomer Behavior Under MarkdownDynamic Markdown PricingExperimental Study DesignMarkdown Policy DesignMarkdown Policy EvaluationPrice Markdown StrategyStatic Markdown Pricing
32
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
Risk Aversion and Incentive Effects
Charles A. Holt, Susan K. Laury · American Economic Review · 2002 · 5.7K citations
Business, Economics, Psychology +17