Concepedia

Dynamic Markdown Pricing

Dynamic Markdown Pricing is a pricing optimization strategy that belongs to the class of markdown optimization methods, distinguished by its adaptive adjustment of discount levels in response to real-time demand signals, inventory conditions, and competitive dynamics to maximize revenue or profit over a selling horizon.

6

Publications

333

Citations

15

Authors

12

Institutions

Publications per year

2017–2026

3

Parents

Publications

6

Dynamic pricing in the presence of reference price effect and consumer strategic behaviour

Kehong Chen, Yong Zha, Layth C. Alwan et al. · International Journal of Production Research · 2019 · 124 citations

, , +17

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Gonca Soysal, Lakshman Krishnamurthi · Marketing Science · 2012 · 115 citations

, , +17

Optimal pricing and inventory strategies with multiple price markdowns over time

Wenming Chung, Srinivas Talluri, Ram Narasimhan · European Journal of Operational Research · 2014 · 31 citations

, , +16

Why Markdown as a Pricing Modality?

Elodie Adida, Özalp Özer · Management Science · 2018 · 30 citations · Full text

, , +12

High price or low price? An experimental study on a markdown pricing policy

Junlin Chen, Yingshuai Zhao · European Journal of Operational Research · 2019 · 17 citations

, , +16

1–5 of 6

Authors

15

  1. LZ
    Lu Zhang

    Michigan State University, United States

    1 publications · 124 citations

    1

    h-index

  2. GR
    Gerald Reiner

    Vienna University of Economics and Business, Austria

    1 publications · 16 citations

    1

    h-index

  3. MN
    Martin Natter

    Goethe University Frankfurt, Germany

    1 publications · 16 citations

    1

    h-index

  4. RN
    Ram Narasimhan

    Michigan State University, United States

    1 publications · 31 citations

    1

    h-index

  5. WC
    Wenming Chung

    Michigan State University, United States

    1 publications · 31 citations

    1

    h-index

1–5 of 15

Institutions

12

  1. The University of Texas at Dallas

    Richardson, United States

    2 h-index

    2 publications

    145 citations

  2. The University of Texas at El Paso

    El Paso, United States

    1 h-index

    1 publications

    31 citations

  3. Goethe University Frankfurt

    Frankfurt am Main, Germany

    1 h-index

    1 publications

    16 citations

  4. Michigan State University

    East Lansing, United States

    1 h-index

    2 publications

    62 citations

  5. Northwestern University

    Evanston, United States

    1 h-index

    1 publications

    115 citations

  6. University of Cologne

    Cologne, Germany

    1 h-index

    1 publications

    17 citations

  7. Kellogg's (Canada)

    Mississauga, Canada

    1 h-index

    1 publications

    115 citations

  8. Central University of Finance and Economics

    Beijing, China

    1 h-index

    1 publications

    17 citations

1–8 of 12

Venues

  1. European Journal of Operational Research

    2 publications · 48 citations

    2

    h-index

  2. OR Spectrum

    1 publications · 16 citations

    1

    h-index

  3. Management Science

    1 publications · 30 citations

    1

    h-index

  4. Marketing Science

    1 publications · 115 citations

    1

    h-index

  5. International Journal of Production Research

    1 publications · 124 citations

    1

    h-index

1–5