Concepedia

Gonca Soysal

GS

7

Publications

481

Citations

7

H-Index

2012

Active since

Affiliations

The University of Texas at Dallas(Current)

University of Arkansas at Fayetteville

Northwestern University

Gonca Soysal is an author at The University of Texas at Dallas specializing in business, consumer research, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer BehaviorDigital MarketingInteractive MarketingEconomicsBusiness AnalyticsConsumer Uncertainty

Publications per year

2012–2022

7

Publications

7

Online and offline retailing: What we know and directions for future research

Brian T. Ratchford, Gonca Soysal, Alejandro Zentner et al. · Journal of Retailing · 2022 · 149 citations

Electronic Marketplace, Online Customer Behavior, Offline Retailing +12

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Gonca Soysal, Lakshman Krishnamurthi · Marketing Science · 2012 · 112 citations

Consumer Research, Business Analytics, Buying Behavior +20

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Anne L. Roggeveen, Dhruv Grewal, John Karsberg et al. · Journal of Retailing · 2020 · 108 citations · Full text

Multichannel customer purchase behavior and long tail effects in the fashion goods market

Brian T. Ratchford, Gonca Soysal, Alejandro Zentner · Journal of Retailing · 2022 · 30 citations

Customer Satisfaction, Buying Behavior, Digital Marketing +10

How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?

Gonca Soysal, Lakshman Krishnamurthi · Management Science · 2015 · 29 citations

Outlet Channel, Consumer Decision Making, Consumer Uncertainty +15

Rows per page

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