Journal of Business Research · 2019 · 18 citations · 39 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand AwarenessBrand CommunicationBrand EquityBrand IdentityBrand ImageTransformational Learning
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Long Range Planning · 1993 · 16.6K citations
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Kurt Lewin · Human Relations · 1947 · 3.3K citations
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