Concepedia

Johan Gromark

JG

Statistics

Publications

3

Citations

267

H-Index

3

Active since

2011

Affiliations

Lund University(Current)

Johan Gromark is an author at Lund University specializing in business, brand management, and marketing strategy.

ORCID

Publications per year

2011–2019

3

Publications

3

The underlying dimensions of brand orientation and its impact on financial performance

Johan Gromark, Frans Melin · Journal of Brand Management · 2011 · 165 citations

, , +12

From market orientation to brand orientation in the public sector

Johan Gromark, Frans Melin · Journal of Marketing Management · 2013 · 84 citations · Full text

, , +9

Brand orientation in action – A transformational learning intervention

Johan Gromark · Journal of Business Research · 2019 · 18 citations

, , +10

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