Concepedia

Demographic influences on consumer decisions in the banking sector: evidence from India

Harpreet Kaur, Sangeeta Arora

Journal of Financial Services Marketing · 2019 · 16 citations · 51 references

Concepts

BusinessDemographyEconomicsBankingConsumer BehaviorSocial DemographyCommercial BankingConsumer BankingConsumer TheoryDemographic AnalysisHousehold Financial Decision-makingRetail BankingConsumer Behavior AnalysisConsumer Demographic AnalysisConsumer Financial BehaviorDemographic Effects On AcceptanceDemographic ModelingDemographic ModellingPurchase Behavior By Demographic Group

References

51

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Service loyalty

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