Sex Appeal in Advertising

Advertising: Its Role in Modern Marketing

Jack N. Peterman, S. Watson Dunn · Journal of Marketing · 1970 · 178 citations

Engineering, Digital Marketing, Agricultural Economics +19

The Female Role in Advertisements: Some Experimental Evidence

Robert A. Peterson, Roger A. Kerin · Journal of Marketing · 1977 · 160 citations

Gendered Perception, Targeted Advertising, Consumer Research +17

How Sexy Illustrations Affect Brand Recall

M Steadman · Journal of Advertising Research · 1969 · 119 citations

Advertising Theory and Practice

Frazier Moore, C. H. Sandage, Vernon Fryburger · Journal of Marketing · 1976 · 67 citations

Advertising, Targeted Advertising, Advertising Theory +5

The Female Role in Advertisements: Some Experimental Evidence

Robert A. Peterson, Roger A. Kerin · Journal of Marketing · 1977 · 59 citations

Advertising, Gender Studies, Interactive Marketing +7