Concepedia

Jack N. Peterman

JN

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Publications

1

Citations

178

H-Index

1

Active since

1970

Jack N. Peterman is an author specializing in digital marketing, marketing communication, and consumer research.

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Publications per year

1970–1970

1

Publications

1

Advertising: Its Role in Modern Marketing

Jack N. Peterman, S. Watson Dunn · Journal of Marketing · 1970 · 178 citations

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