Determining the optimal customization levels, lead times, and inventory positioning in vertical product differentiation

Monopoly and product quality

Michael Mussa, Sherwin Rosen · Journal of Economic Theory · 1978 · 3.4K citations

Social Sciences, Business Economics, Economics +9

Mass customization: The new frontier in business competition

Journal of Manufacturing Systems · 1999 · 2.3K citations

Business, Business Economics, Strategy +10

The “I Designed It Myself” Effect in Mass Customization

Nikolaus Franke, Martin Schreier, Ulrike Kaiser · Management Science · 2009 · 754 citations

Arts, Design, Marketing +17

Market Segmentation, Self-Selection, and Product Line Design

K. Sridhar Moorthy · Marketing Science · 1984 · 733 citations

Social Sciences, Business Economics, Economics +17

Approaches to mass customization: configurations and empirical validation

Rebecca Duray, Peter T. Ward, Glenn W. Milligan et al. · Journal of Operations Management · 2000 · 712 citations

Engineering, Industrial Engineering, Manufacturing Engineering +17