Maximum Differentiation

Maximum Differentiation is a theoretical principle in product differentiation strategies whereby competing firms position themselves at the furthest possible points within a market space to minimize direct competition and maximize consumer segmentation.

62

Publications

7.6K

Citations

130

Authors

80

Institutions

Publications per year

2017–2026

8

Authors

130

  1. KM
    Kede Ma

    University of Waterloo, Canada

    6 publications · 1.2K citations

    6

    h-index

  2. ZW
    Zhou Wang

    University of Waterloo, Canada

    4 publications · 1.2K citations

    4

    h-index

  3. YY
    Yorgos Y. Papageorgiou

    McMaster University, Canada

    2 publications · 408 citations

    2

    h-index

  4. RS
    Rune Stenbacka

    Hanken School of Economics, Finland

    2 publications · 63 citations

    2

    h-index

  5. AD
    Anthony Dukes

    University of Southern California, United States

    2 publications · 266 citations

    2

    h-index

1–5 of 130

Venues

  1. Journal of Economics & Management Strategy

    JEMS · 5 publications · 341 citations

    5

    h-index

  2. Journal of Industrial Economics

    4 publications · 234 citations

    4

    h-index

  3. Management Science

    3 publications · 174 citations

    3

    h-index

  4. RePEc: Research Papers in Economics

    Repository · 3 publications · 91 citations

    3

    h-index

  5. Marketing Science

    3 publications · 452 citations

    3

    h-index

1–5