Capturing dynamics in the value for brand recommendations from word-of-mouth conversations

Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation

Gary C. Moore, Izak Benbasat · Information Systems Research · 1991 · 9.1K citations

Management, Information Systems, Information Technology +17

The Strength of Weak Ties: A Network Theory Revisited

Mark Granovetter · Sociological Theory · 1983 · 8.2K citations

Social Sciences, Organization Studies, Social Influence +11

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 3.9K citations

Business, Marketing, Psychology +17

Using Online Conversations to Study Word-of-Mouth Communication

David Godes, Dina Mayzlin · Marketing Science · 2004 · 2.6K citations

Social Sciences, Communication, Mass Communication +6